The use of digital labels can really help not only boost your business's marketing and brand identity, but it can also protect your brand. In an age where households often contain printers, it's not so surprising that there has been a surge in counterfeit products.
With labels from FineCal, we can help establish your brand identity, whilst also keeping your brand secure. We offer labels for a variety of products, so we're sure to have something that meets your brand's needs.
How Can Digital Labels Help Your Brand?
There are a variety of ways our labels can really help your brand succeed in the competitive market, whilst also being incredibly useful for your business.
1. It's Inexpensive
Digital labels are incredibly cost effective for businesses, especially when compared to offset printing. Offset printing requires a plate for every image, whereas digital doesn't, meaning an easier, cheaper and quicker set up. With offset printing, short runs are much more expensive, by using digital, it's inexpensive even for short runs.
2. They're Multi-Purpose
With labels that are created with our digital label printer you can make use of the space by having information printed on the opposite side of the label. This is a great idea for water bottles, or if you require to fit multiple languages on the product.
3. It's Quicker and More Efficient
At FineCal, we reinvest in the latest technology, which means we always have state of the art printers that can match all your needs. This technology means that our printers can handle a large volume of orders easily, which enables us to offer a faster and more efficient turnaround. This continues to save money and time for you and your business.
With this technology we can personalise all of your labels. This way each label can have unique content, which can be used for alterations such as customers' names or for seasonal purposes. This can help brands improve their response rate, as customers often react better to this personalised marketing.
5. It Prevents Counterfeits
Whilst the other points help you save money and time, this is probably one of the most important points. The increase of home printing and scanning has led to, in recent years, an increase in counterfeit products being made. Brand owners have been targeted by these counterfeiters, meaning they need to continue to protect their brand. Digital printers provide extra layers of protection. This can be carried out in a variety of ways.
With toner protection, no counterfeiter can match the specific toner used in your original design. Raised images are another great way to combat counterfeiting. By placing four toners on top of one another, it gives the brand both a visual and tactile difference, providing protection, as a regular printer cannot replicate this process.
Other processes that can protect your brand include the use of UV reflective toner that can only be seen with a UV light, meaning replication isn't easy and it provides a simple way of checking a brand's authenticity.
Develop Your Brand With FineCal!
At FineCal Labels, we can protect your brand and help expand its identity with our digital labels.
We've been an independent, family-run business since 1967, and have been creating high quality labels for businesses since 1972. With over 40 years of experience, we believe in the importance of client relationships, and offer excellent customer service.
We make labels for a variety of products, from food labels to chemical labels, we can help your business with its design needs. For more information, contact us today!
Call us on 01179 711 111, or you can email us at firstname.lastname@example.org.